Kitchen cue card
SAY / SHOW / RETURN
One brief, three treatments.
SAY: “Naked Copilot, Lintel with serial packages, and Lintel with swarming. Same product contract; different workflow.”
SHOW: The shared brief and three treatment definitions. No comparative scores are available.
Pick a boundary, not a beauty contest.
SAY: “Two soups, a lemonade and KITCHEN10: $21.29. Cancel once. Try again. Reload without replaying checkout.”
SHOW: K14, K20 and K25. Label a reference fixture as calibration if opened.
The result gets a vote.
SAY: “Time to live, completion, coverage and billed credits are different measures. Unknown is not zero. The controlled comparison is not complete.”
RETURN: “Now let’s inspect a smaller mechanism where we do have saved evidence.” Adapt this bridge to the final slide order.
Do not invent a winner, display calibration as a candidate, or treat an old activity record as a running cohort.